Buy this product here!
Right off the bat, let me tell you that I was sent this product for free from the company. However, I am not being paid to tell you about it. Here you'll find my own 100% honest opinion of this hair tool, so let's get into the review.
Here's a little product overview...
As I write this, the pink version of this hair tool is currently $26.99 on Amazon. The black version is priced at $39.99. Either way, I think it's an awesome deal and very worth it.
So this product is exactly what it sounds like. It's an electric hair straightening brush. You plug it into the wall and brush your hair with it to get straight locks.
You hold the power button to turn it on and it's even heat adjustable (which is one of my must-haves for a heated hair tool product). The temperature is digitally displayed in either Celsius or Fahrenheit.
The power cord has a Velcro tie on it so it's super easy to wrap up the cord when you're finished using it. This makes storage super easy. It might sound like a silly little simple thing, but trust me, you'll love this little feature.
The little bristles don't heat up, it's the plate behind them that heats up, so you don't have to worry about burning your scalp with the brush.
You want to use this on slightly damp hair with a heat protectant or leave-in conditioner applied.
Now for the performance of the tool...
As you can see in the picture above, you can achieve straight hair with this tool (my hair is naturally wavy in texture).
It takes me about 20 minutes to do my entire head (I have thick hair and section it off to get the under sections as well). It typically will take me 5 minutes to blow dry my hair, then an additional 10-15 minutes to flat iron. Since you are leaving your hair somewhat damp, using this will cut down on blow dry time, so I would say this takes roughly the same amount of time to do my hair as traditionally flat ironing does. And another thing is, I've only been using it a week or so. I know it will get easier with time and I can probably cut down that styling time by 5 minutes.
This product straightens without looking fake and overly pin straight. I think it gives the most natural straight appearance. No one will think you used a heat tool to make your hair behave this way. It just looks like you have naturally straight hair! You may be able to tell in the picture that there is a little bit of wave on the ends of my hair. That sort of result is what makes it look so natural.
My favorite way to use this is when I wake up in the morning, I run it over the top layers of my hair to calm it down. Sometimes your hair is just kinked strangely in the morning and this product does an excellent job of calming it down quickly without having to go over your entire head.
Keep an eye out for an upcoming video review to see this little guy in action on my YouTube channel.
I hope you enjoyed!