Let's just admire this color for a moment! Holy cow, it is beautiful! So unique and grungy and edgy and very cool, if you ask me. I understand why this type of color is so popular these days.
This product is transfer-proof.
It's actually decently comfortable on the lips, given the formula of the product and all. I wouldn't say it's moisturizing, but it's not really drying either.
It does not feel sticky on the lips at all. It is also a really lightweight formula with a ton of pigment. It's thinner than the LA Girl Matte Flat Finish Pigment Glosses, which I reviewed recently too.
It fades a little bit while snacking or eating, but because of its light/neutral-ish color, you can't tell too much when your natural lips start peeking through in the center.
It reapplies nicely. It doesn't get chunky or streaky or weird when you go over the old product after it starts to fade. As with the LA Girl Matte Flat Finish Pigment Glosses, I find it best to blot off the lips after eating but before reapplying.
I feel like the lipstick comes out a shade or two darker on the lips than it looks in the tube. It seems to be more purple/mauve-y on the lips than the grey-taupe with a purple undertone you see in the tube. It's still a very cool color though.
Have you tried any of the new ColourPop Ultra Matte Lipsticks? What colors are you loving?