This is Pop Purple, and I would call it a pretty lavender color. It's pretty light and pastel.
It's alright on its own, but this stuff really pops on top of a regular black mascara. (Here I was using Benefit They're Real, FYI)
I like wearing it on the lower lashes just as a little pop of fun color to mix up a typical neutral makeup look.
I don't find this mascara to be particularly volumizing or lengthening. In my opinion, it doesn't show up super well unless you're in natural daylight, or in flash photography, which is how these pictures were taken.
I didn't see any smudging issues, but there was a tiny bit of flaking.
The formula is pretty dry and is not waterproof, and they rinse off super easily at the end of the day.
Overall, they are cheap and something fun to play around with, especially with Halloween coming up.
Thanks for reading!